Tag Archives: start-ups

A market research provider for startups

In March 2012, Career Clinic, a company was set up with an aim to enhance innovation in enterprises, educators and learners by fostering a sustainable link between industry and the educational institutes. The company was successful in building competence among the students and thus increasing their chances of being employable.

Many students have been impacted and influenced through the efforts of this company. However, with the changing times, the company decided to put more attention to the career counseling. While speaking with one of the founding team members Mr Deepankar, he admitted that this is one of the major reason that is holding back many students from achieving their aims. According to him, there are thousands of students in the country who are pursuing wrong careers, many corporate employees are working laboriously to achieve something they never wanted, and the aim of Career Clinic is to align students with correct career options.

At this time, the aim of Career Clinic is to support more and more students in the country by providing them effective career counseling. Undoubtedly, the passion of company is well built, the company has the potential to grow but still there are many challenges in the Edu-tech sector which are being faced by many young start-ups. There are challenges in the form that not all the students are aware of the services that are available to them. Several students spend lakhs of money in taking private tuitions but still parents don’t allow them to spend money on career counseling-like services. Even though India has reached a stage where people below the age of 30 are e-literate, there still is a big population that seems unaware of the potential of these services.

Some startups, aims at developing connection between the student and the tutor. At the time when students are investing their time and money on private tutors, there are still many problems that remain unsolved for them. Many students are not confident enough to ask questions from their teachers and others don’t ask fearing their question is not worthy of asking. Currently, these start-ups help the students to build a connection with a virtual tutor that can solve their problems within an hour. This seems like a breakthrough innovation of connecting students to the problem solver, however, there is another set of challenges that are attached to this service as well. Parents often do not encourage students to connect to virtual tutors when real teacher is available to them. Some of the parents avoid this behavior thinking it to be wastage of time. Not just parents, many students avoid such services thinking it is not possible and they lose the applicability of the service.

These examples are not the only ones, there are several more start-ups which are facing similar woes from the unaware parents and the students. As per Kalyandhar Vinukonda, CEO of another startup called Get Buddy, the major problem with the growth of these start-ups despite providing better services is the lack of awareness amongst the general population in India.

On one hand, these start-ups are providing technological advancements that can enhance the learning experience for the students and on the other hand, these start-ups are struggling with increasing the adoption. There are numerous challenges in front of these start-ups before they can think of fulfilling their passion of connecting the Indian students to the vast world of technology.

For details, visit Craft Driven Research

(Reviewed and slightly edited)

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(If you are an amazing startup founder or enabler of startup eco-system in India or elsewhere and would like to be interviewed or featured on Startups.in then please read this and this before you reach out)

3 things to consider before starting a venture

To live a creative life, we must lose our fear

Yesterday, I received a call from an old friend. I was happy to talk to her after a long time. She told me that she wants to do something different and quit her job since she was not learning anything new over there. It suddenly gave me flashback of four years back. She was same at that time as well. She was doing a well-paid job but never happy, she used to tell me that she wanted to do something more meaningful that could help her grow within. I just thought why she was still craving and not actually doing something. The answer was simple, she needed to lose her fear to live a creative life.

No doubt, when a person starts something on his own or try to go against the norms of society, they face several challenges. One of them is financial security, other is peaceful life and similarly there are many more. I still remember the days when I started my career with CareerGuide, I was confused whether I should opt for starting my own venture or continue doing a job which provided me a stability and a peaceful life. This new venture certainly made me make difficult choices. I had to remain within my tight hand for long durations and still I am in. I was made to choose a simple life over a luxurious one but the good part was that I was working on something that really interested me.

It is to be noted that working on your own never guarantees success. This decision is always full of risks. There are currently 4200 start-ups in India, and many of these will close by next year and many will enter this race. 30% of the start-ups, close within the first year of their operations and many close even after getting large investments. A lot many start-ups don’t even go beyond the idea generation.

But seeing a brighter side, there are many which get recognition in the marketplace. There are many stories of women who believed in their dreams and are now stars of this industry. I believe there are certain factors one should keep in mind before starting their own venture and getting into facing the whole world with an eye of challenge.

1. Double proof your idea

Before laying foundation of your venture, make sure the worth of your idea. Don’t go by on whims and fancies but engage yourself with the actual customer. When I started CareerGuide.com, I talked to hundreds of students and parents and then arrived at an idea which is a success now. If I had not done this, I might have failed in my efforts even after putting into a lot of hard work.

2. Make clarity of financing

This is one of the most important question in the minds of entrepreneurs. Some think that they will survive on the investment money, but to be very frank, nobody invests in you until you show them some success to rely on. Investors have become more cautious these days with their money due to overflowing number of start-ups in the market which at times enter the market only for the purpose of money rather than changing the existing systems.

3. Be ready to enter the world of entrepreneurship

This one is the trickiest of all. One needs to be prepared of several challenges that come in the way. It is no different than a job in terms of challenges, in fact there are more in this field. You have to become you own manager, salesman and accountant. Even if you hire other people, you need to know what is going in which department. You have to spend several sleepless nights to reach even a single milestone.

The road to entrepreneurship even if difficult is not impossible. Many people have achieved great successes in this field by the strength of their single idea. Just let your fear go away before you enter into this.

For details, visit CareerGuide.com

(Please post your press releases directly to appropriate exchange forum and submit startup events using the form.)
(If you are an amazing startup founder or enabler of startup eco-system in India or elsewhere and would like to be interviewed or featured on Startups.in then please read this and this before you reach out)

A market place for providing career counseling to students

Women have always been the creators of this world. They have helped several companies emerge out in this world and provide products and services that many fellow people can enjoy. In the emerging country of India, there are several stories of women entrepreneurs who started their own business from the scratch and yet there are many which are busy building up the staircase for the success. Last two years have seen increasing number of start-ups with female co-founders or founders. Their energy and determination has changed the face of entrepreneurship for women and has motivated several others to put their efforts into it. All over the world, there have been many initiatives that support women and encourage them to be a part of the community. In India, women power in entrepreneurship is increasing but still it is among the bottom three countries out of the 32 surveyed by Global Women Entrepreneur Leaders Scorecard 2015.

Surabhi Dewra, co-founder of CareerGuide.com, has a feeling that the country will soon enter a stage when there will be an equal ratio of women entering into the journey of entrepreneurship. She further adds that the path for women is definitely not easy. Many have to sacrifice their family life and manage gracefully between family and work life. They often face hardships in convincing investors and others that they are able to work on their ideas with an equal determination as would a man have done. She says the problem with the growth of women in this field is deep rooted. If we see the ratio of women studying in top colleges, it is generally very low. For particular streams like engineering and technology, there numbers are very less. This becomes a constraint in the growth of women since they are encouraged from the beginning about the opportunities they can have.

The Facebook CEO, has proudly said once that she wants to tell every girl who has been told that she is bossy that instead she has leadership skills. Her direction is clear that women are generally downgraded for taking initiatives or acting as a leader. Women in this world are expected to be subordinates and take orders but with the advent of women entrepreneurship, a new hope has risen that becomes a torch bearer to many more women. In India only, currently 30% of entrepreneurs are women and the percentage will soon come closer to 50%. When it happens, only then it will be said that women have gained equality in the society in terms of opportunities, encouragement and positive expectations.

There have been other women entrepreneurs in this new generation. Suchi Mukherjee of Limeroad proudly admits that she is on a journey to build the most extensive and engaging lifestyle platform ever. Her confidence raises motivation level for other entrepreneurs as well. Shradha Sharma, founder of YourStory is continuously bringing up other entrepreneurs in front of the market and supporting them to reach more people. There are many more women entrepreneurs working hard to make their mark in the industry and what is interesting is that this is not a recent affair, this has been continuing since years. It’s only now that they are being noticed greatly by the industries. One of the great entrepreneurs of all times is Kiran Mazumdar Shaw who started Biocon at the time when entering into entrepreneurship was not an easy task for women.

All these women entrepreneurs shout out to the to be entrepreneurs to give it a try and put into your hearts to it. If women start believing in themselves, there is no force that can stop them to conquer the world.

For details, visit CareerGuide.com

(Please post your press releases directly to appropriate exchange forum and submit startup events using the form.)
(If you are an amazing startup founder or enabler of startup eco-system in India or elsewhere and would like to be interviewed or featured on Startups.in then please read this and this before you reach out)