Getting featured @ Startups. The how-to guide.

Either write something worth reading or do something worth writing

Benjamin Franklin

Hello there, these guidelines are for those who either want to submit a guest post, be featured @ or have already reached out but are left wondering why is it taking so long to get published.

This is to help understand the topics of interest to Startups and what can be done to get published here. Please make sure you read through this to fast track your request.

While this site used to review newly launched applications, products, product features and services from startups in India, that is no longer the only focus.

It is now also used to promote the making of startups, feature the entrepreneurship behind upcoming startups & highlight the founders behind such startups. The idea is to make founders and their startups more visible while at the same time make it a worthwhile and interesting to readers. For such entrepreneurs, it is an opportunity to educate and inspire others while introspecting as they summarize their startup’s journey on this platform. It doesn’t really matter what type of entrepreneur can write here. It doesn’t matter if it is tech startup, an e-commerce website or some other venture. While most would love to learn about startups which by definition serve a big market, can scale and grow fast; other entrepreneurial ventures are welcome too. You’re also welcome to share related experiences & insights that could benefit readers.

So, if you have interesting experiences and insights that you gained in your startup journey and would like to share then this is the place for you.

Get published right away
Please note that owing to the number of requests and effort involved, it can take up to 4-6 weeks if not more to process your request. While your request is being processed, you also have an option to self-publish your own startup pitch or guest post/article to get visibility much faster.

Read along for additional tips and ideas if you want a detailed write-up.

You can send a write-up of your journey, all the way from the ideation, to its current stage and everything in between. Do include details on how you came up with the idea, a name for your venture, the factors that gave you the confidence to take the plunge, initial hurdles and how you overcame the challenges, lessons from your journey etc.

Hope that gives you an idea and now here is how you can fast track your post to getting published.

What you can doDO
  • Make it worthwhile for readers and other (wannabe) entrepreneurs.
  • Share useful insights, tips, strategies and experiences you yourself wish to learn from other startups.
  • Please check for typos and grammatical errors. No one likes reading a poorly phrased post and I don’t want to spend time correcting typos and grammar.
What not to doDO NOT
  • No press releases. Post them here.
  • No event listings. Add events directly.
  • No mails from PR. Nothing against PR but learning about a startup’s journey directly from the founder makes a world of difference. PR firms can perhaps help you get the messaging right, if you cannot do so yourself.

With all that said, below is a sample questionnaire for startups. Also, have a look at earlier posts for inspiration.

When you are ready, reach out with your responses along with some pictures of your team/workplace and it will be featured on

Also, kindly provide a link to your completed profile on for me to attribute your post. See, @sumitbhagat @admin for an example of a completed profile.

Questionnaire for startups

  1. What is your startup about? An elevator pitch, please.
  2. What is that thing which made you get into startups, a world where success is not a common word?
  3. Who are the other people behind this startup and their previous experiences? How did you all meet?
  4. What is its value proposition and how is it different from/better than competitors?
  5. How did you ideate your startup and how did you come up with the name?
  6. How did you go from selling/validating your idea to getting the initial customers?
    Walk us through the journey. How did you make it happen?
  7. How has your startup been received so far? What metrics do you use to measure startup growth?
  8. What were your experiences starting up? Problems encountered etc. What worked well and what didn’t?
  9. Have you ever raised or attempted to raise investment? If yes, share your experiences raising investment.
  10. Your thoughts on hiring effectively? How do you go about spotting talent? What are some of the job positions that are difficult to fill?
  11. What are some of the latest trends in the space you are pursuing? Any other insights/info you’d like to share about it.
  12. What are the future plans for your startup?
  13. In what ways did you seek help from local startup ecosystems while starting up?
  14. Are you looking for help in any areas? (could be funding, hiring, marketing etc)
  15. What advice do you have for entrepreneurs?
  16. Anything else you want to share?
  17. Finally, what makes your startup special and where can one find more info.

(Please post your announcements, press releases or other requests directly to appropriate exchange forum)
(If you are an amazing startup founder or enabler of startup eco-system in India or elsewhere and would like to be interviewed or featured on then please read this before you reach out)

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Bootstrapper at Startups
Being away from India for several years, I'm always excited about anything Indian. I'm particularly crazy (read passionate) about start-ups in India and administer the portal for Indian Startups which started off as a platform to write about startups around the world and India in particular. Do startups interest you? Then join startups. Let's build startups in India together. If you need to talk to me in real-time, I'll be available on IRC channel #startuphub. Click to connect.

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  1. Term Sheet for Aatin Homes, SIPCOT-II, Hosur, TN, India

    We, at Aatin Civil & Energy Pvt. Ltd., Bengaluru (ACEPL) have committed ourselves to providing good and standardized Low-Cost Homes to the section of society which lives in urban areas for their work but can’t buy homes in the city.
    We, hereby, propose to develop a 2000 Unit Low-Cost Housing Project located approximately 2 Kms from SIPCOT-II, a major industrial Hub near Hosur Town, TN, India, by setting up a new Private Ltd. Co.for the Project.
    We need a Rs 20 Cr Equity infusion in 1st 3 Qrs of the project and expect an additional infusion of Rs 20 Cr as debt raised through Bank Loan to complete the project in 3 Years at a Project IRR of 15% and Equity IRR of 25% approx.
    With an infusion of Rs 10 Cr as Equity and an equal amount of Debt, the Project life shall be extended to 5 years with comparative IRRs.
    The Terms
    1. The investors can own the shares and will become the company shareholders, buying shares at par (new SPV).
    2. Shareholders will get all the financial and other reports directly through the company professionals e.g our CA & CS etc..
    3. The shareholders will get 25% IRR on their investment as per our financials.
    4. There is hardly any risk because the money will be mostly invested in Stock-in-trade e.g Construction and land or in Equipment with proportionally small figure in salaries, Admn expenses and perishables.
    5. The Project is slated to complete in 3-5 years depending on Equity size etc., at the end of the period, the company will be wound up.

    Investors are welcome to suggest their own terms for negotiation.

    Dated 02-04-2016 Rakesh Kasba
    For Aatin Civil & Energy Pvt. Ltd

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