An Ethnic wear B&M startup goes HiTech

A 30 year old brick & mortar business. Proprietor has an Aha-moment seeing his children shop online. Daughter helps define a new direction. This is story of how the power of Internet is re-defining Indian businesses.

JaipurVogue.comHere is an interview with Vinod Kumar of Jaipur Vogue, a premium apparel brand based in Delhi, India. Through their startup, they are extending their commitment to provide access to their storefront 24×7 and at a click of a button.

Who are you?

I am Vinod Kumar. I have experience of over 30 years for women apparels. We use to be wholesale trader for women’s Ethnic wear for last 30 years. Recently I was introduced to e-commerce. My Daughter has also helped regarding setting up of entire e-commerce setup and as a family we take this old tradition of women’s wear to 21st century.

What got you started on this new entrepreneurial journey?

Chuckles, in today’s world if you wish to target a big segment you cannot depend on the shop around the corner. Today’s youth are much smarter they would check the price online first and then take a decision of making a purchase be it online or offline. Specially, more so in tier 2 cities where exclusive brands are yet to reach. The choice is less in tier 2 cities markets but the choice is endless online. Therefore i took the decision to go online.

A brief on what your startup does in your own words?

Jaipur Vogue is a premium apparels brand committed to provide exclusive line of traditional ethnic fashion attires, dress material and a lot that reflects the traditional and modern Jaipuri styles. Our brand made its mark in the global fashion arena through our exclusive collection of Block Prints, Jaipuri Bandhej, exclusive skirts & ethnic bags.We will extending the store through our online presence at beginning first week of November 2012.

Jaipur Vogue

How did you get the idea?

The inspiration came from my children who used to shop online all the time. Once I started taking interest in online shopping, I realized that there aren’t many online players who specifically focus on fusion clothing, exlusive Jaipuri dress material, ethnic bags and so on. That is where my experience in women’s wear and clothing came handy and that’s how “Jaipur Vogue” started.

What were your experiences starting up (incorporating, finding co-founders, finding clients, building a team, finding capital, your growth strategy etc).

As they say there is no easy way to go any place worth going. It has been almost a year since we started working upon this idea.

I am the only director of this organization and most of it is family affair to begin with.

We have started our online platform with Buildabazaar, an Infibeam company who practically helped us with lot of things we needed to set up online, be it technology, integration or marketing online.

I’m self funding the idea.

What are your differentiators?

We are looking forward to provide exclusive fusion clothing, Ethnic dress material, Bags, Skirts, Scarves at a price hard to resist.

What advice you have to share with budding entrepreneurs?

Believe in yourself and you can go as far as you can think.

(If you are an Indian startup and would like to be interviewed or featured on then we’d be happy to talk to you. Contact us right away.)

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Bootstrapper at Startups
Being away from India for several years, I'm always excited about anything Indian. I'm particularly crazy (read passionate) about start-ups in India and administer the portal for Indian Startups which started off as a platform to write about startups around the world and India in particular. Do startups interest you? Then join startups. Let's build startups in India together. If you need to talk to me in real-time, I'll be available on IRC channel #startuphub. Click to connect.

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