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    Amy Wilkinson interviewed over 200 startup founders including; LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox. What Amy founds was that there are SIX SECRETS which determine if a startup succeeds or fails (as most do).</p>
    <p>Amy call this the ‘Creators Code’, or the way to turn small ideas into big companies. She spent five years interviewing companies & doing research. Through that process she has distilled the core elements of entrepreneurial success into six skills.</p>
    <p>Creators are not born with an ability to build $100 million revenue enterprises. They worked hard for that! However, Amy says that the skills that made those creators successful can be learned, practiced and passed on to others.</p>
    <p>The Creators Code – Six Skills For Success</p>
    <p>Finding The Gap: Creators seek-out and spot opportunities that other’s don’t see or find. They are continuously scanning the environment, and looking for; potential opportunities, unmet problems (a vacuum to fill), and unmet needs in the market. Creators are skilled at; transplanting ideas from one field to another, designing new solutions, and merging multiple ideas into new solutions.</p>
    <p>Future Focus: Creators are focused on the future (driving for daylight) even in rapidly changing markets. They quickly seek-out opportunities, and actively scan the edges of markets/technology before concretely realizing those opportunities (they are focused on the horizon).</p>
    <p>Observe, Orient, Decide and Act (OODA): Creators are X-agile, and master fast-cycle iteration processes. They are capable of rapidly observing, orienting, deciding and acting in order to gain advantage over contenders.</p>
    <p>Failure Is Essential: Creators experience small failures frequently. They have learned that small failures help them to avoid catastrophic failures and contribute to their knowledge accumulation. Creators place small bets (failure ratio management) on multiple ideas and they have built up a resilience to negative outcomes. Every failure brings creators closer to the Big Win.</p>
    <p>Collaborative Networking: ‘Finding the Gap’ requires diversity of solutions. Therefore, creators have mastered the processes needed to achieve ‘cognitive diversity’. This is done through hyper-online and hyper off-line networking within diverse fields of interests. Through networking, the ideas of creators are developed upon the shoulders of other collaborators. This is supported by; shared spaces, competitions, gaming, flash-teams and other means.</p>
    <p>Generosity Pays Dividends: The glue which holds together ‘Collaborative Networks’ is built on ‘helping others achieve their dreams’. Transparency of ideas, helping others complete their tasks, virtual references etc. is how trust is built. Creators have discovered that ‘generosity is more productive’.</p>
    <p>All 6 Skills Must Be Practiced Together<br />
    <br />
    None of the above six skills can individually make a big impact. Each skill contributes something valuable to the Code’s synergistic-power. The complete Code attracts, like a magnet; partners, employees, collaborators and investors. Furthermore, ‘customers become evangelists’ because they perceive the startup as meaningful, and making a difference.</p>
    <p>By practicing all six skills, Amy’s research has demonstrated that everyone is capable of becoming an extraordinary entrepreneur.</p>
    <p>Watch Amy explain: The 6 Secrets to Startup Success</p>
    <p>Dr. G”Save time, Learn more”

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