Unlocking Baby’s Locker

We’ve heard it countless times. Rome (or even Taj Mahal for that matter) wasn’t built in a day.

But what many don’t hear though is that startup successes don’t happen overnight as well. In-fact behind those successful startups are founders who have had their own share of struggles and drama.

So, believe it when you hear that startups are not for the faint hearted. The road to success is extremely tricky and treacherous. But success awaits those who have the tenacity and will to persevere. Not giving up is half the battle.

With the hope that insights into such journeys would fuel many more, here’s the journey of a daring entrepreneur, Esha Kayan – Founder @

[hero heading=”Esha Kayan, Founder”]Sometimes our best decisions are the ones that don’t make any sense at all![/hero] [alert variation=”alert-info”][icons icon=”icon-username” color=”#dd3333″ size=”18″]Guest post by Esha Kayan (@babyslocker)[/alert]

My journey to create India’s premier fashion brand for babies started while I was struggling to understand my own abilities. At that time, I was unsure if I could design, if I could set up a workshop by myself & if I actually had it within me. Thoughts like ‘can I do it? is it possible?’ were crossing my mind questioning my abilities and myself.

After a three-year course in marketing from the UK, I was back to India; rejected by all the companies I had applied to for a job. I arrived in India scared. What if I don’t get a job? What will I do, what will people think? Such negative thoughts surrounded me and I was panicky. I then applied to a few fashion based companies, bloggers & marketing companies though I was doubtful about my acceptance.

Whilst I was impatiently waiting for them to reply, I had distractions, the good ones. There were many parties in the family, baby showers, shopping trips and I was naturally drawn to help my sisters. I was called their fashionista as I was always inclined towards fashion. Being fashionable was just my mere nature, no hard and fast rule, it came from within, since childhood. Luckily, it was the best way to distract myself from all the pressure even as there were lingering thoughts about my future.

While I was still battling with the negativity regarding my job applications and though it was shadowing my positive aroma – I had to set them aside as I shopped for the three little ones who were entering this bright life. While hopping from one brand to another, I realized there was absolutely nothing in the stores that appealed to me; nothing different and fresh. The shopping trip was a big fail, and eventually I ended up ordering baby clothes from abroad.

The shopping experience was a big disappointment but I soon realized that the kind of products I was searching for my soon-to-be born nieces and nephews, I could very well create by myself. It was my so-called eureka moment and gave me goosebumps. I was excited but then I again had a flood of thoughts :). I wondered if it made sense, if I can start something of my own, by myself!!!

But once I started pondering over the idea and began to believe in the project; I researched more and more, dug deeper and deeper. In the process, I became extremely enthusiastic about the whole new idea, realizing how apt I was for it and passionately loved doing it. The negativity that I earlier had just vanished, and I felt like the positive 22 year old that I generally am.
Though I was very much confused at the start about my career, doubting my capabilities and myself, I eventually found my way to Baby’s Locker. I should however say that the ten month long journey from being unemployed to starting my own business, was heck of a road. I pooled up money for the brand through my family and friends who supported my idea and added to the little savings I had left from my work experience back in college.

I then designed the website myself, so a lot of money was saved on that front. The most difficult stage was getting the team together! I can’t thank my skilled manufacturers enough; they have encouraged and helped me a lot throughout the journey as I am handling everything by myself (One-(wo)man army sort off). I design the clothes but they are of immense help. It’s been a rough start but I am sure to have a bright future ahead for Baby’s Locker!

As said by Tony Gaskins & Dhirubhai Ambani, “If you don’t build your dream, someone else will hire you to help them build theirs.”

Go build yours.

[Edited by Publisher]

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(If you are an amazing startup founder or enabler of startup eco-system in India or elsewhere and would like to be interviewed or featured on then I’d be happy to talk to you. Contact me right away.)

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Bootstrapper at Startups
Being away from India for several years, I'm always excited about anything Indian. I'm particularly crazy (read passionate) about start-ups in India and administer the portal for Indian Startups which started off as a platform to write about startups around the world and India in particular. Do startups interest you? Then join startups. Let's build startups in India together. If you need to talk to me in real-time, I'll be available on IRC channel #startuphub. Click to connect.

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